Case study category:

Yard Master

Project Name:Yard Masters

Goals and Challenges:
Yard Masters is a Professional, High Quality Outdoor Maintenance and Landscape Design Company in Oconomowoc, WI. They provide Lawn Care Services, Landscape Services, Snow Removal Services for Business, Corporate Centers, Industrial Parks, Shopping Centers, Parking Lots, Homeowner Associations, Condo Associations, Apartment Complexes, Private Homes and Others.
Before working with Vidushi Infotech, Yard Masters used to do the advertising through traditional methods of Yellow Pages, radio and local newspaper ads. They wanted to promote their Outdoor Maintenance and Landscape Design Company and generate new leads. Vidushi’s objective for the client was to achieve the following goals:
• Generate leads from targeted search engine advertising.
• Increase customer engagement with strong a search engine optimization strategy.

The Solution:
We at Vidushi InfoTech designed an internet marketing strategy for the Yard Masters. We conducted initial pre-analysis of website, keyword and competitor’s analysis. We optimized all pages of existing website and began the monthly SEO (search engine optimization) campaign focused on following services:
• SEO Marketing
• Link Building
• Article Marketing (Article writing and Posting)
• Monitoring and tracking the effectiveness.

As a result of Vidushi Infotech’s services, Yard Masters went from an almost non-existent web presence to receiving an average of 50-200 visits each day. With the help of web presence, it became very easy for the company to reach the targeted audience.
Now the website of Yard Masters has became the significant revenue source of website. By implementing search engine strategy website’s traffic has increased, bounce rate.

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