Case study category:

Solenoid Valves Case study

Project Name : Solenoid Valves

Case Study Term: Started from Aug 2012

Background

Connection Developments Ltd in Bristol South West England are solenoid valve specialists in the field of 2/2 2 port 2 position and 3/2 3 port 2 position solenoid valves for all applications. Established in 1998, the company has grown rapidly, utilising an unrivalled yet simple concept of Quality Of Product, Service and Support.
They have also designed and produced the first full color technical priced solenoid valve catalogue for the UK and European resale market.

Client Requirements

  1. Mobile App development -

  2. SEO – Link earning from quality sites, keyword ranking, lead generation

  3. SMO – creating interactive posts for various social media channels such as Facebook, Twitter, LinkedIn, Google +.

Goal & Challenges:

Vidushi’s objective for the client was to achieve the following goals:

SEO

  • Keyword Rankings

  • Link Earning from quality sites.

  • Generating leads from targeted search engine advertising.

  • Increasing customer engagement with strong search engine optimization strategy.

  • Increasing link popularity, search engine saturation and conversion rate.

SMO

  • Creating & posting interactive posts on social media channels such as Facebook, Twitter, LinkedIn & Google+.

The Strategy & Solution:

We conducted an initial pre-analysis of the website, keyword and competitor analysis. After doing the competitor analysis, we created an internet marketing strategy for Solenoid Valves.
We optimized all pages of the existing website with respect to the keywords and began the monthly SEO (search engine optimization) campaign focused on following services:

  • SEO Marketing

  • Link Earning for quality sites

  • SMO – creating & posting interactive posts on various social media channels.

  • Monitoring and tracking effectiveness of the strategy.

  • Mobile App – Requirements & Delivery

    This app is a search engine for the products provided by the Solenoid Valves company. Users of the app can make their own customized search as per their requirements for the product from the search section of the app. They can also get the details of the required product as long as they are aware of the product No or part no. As per the search criteria provided, they can get the list of products matching their requirements and need to select the product of their choice for the detail specification.
    The user can also mail the details specification document to their own email ID in pdf format. Furthermore, this app also displays special offers provided by the island viable company. We can also directly contact the customer center through the mail or from the tap to call functionality.

    Mobile apps for solenoid

    Results & Benefits

    As a result of the campaign, the solenoid website has received a tremendous amount of organic quality links from other websites. This has not only benefited their search engine optimization efforts, but has also increased referring site traffic.
    We have achieved keyword ranking for 2 keywords on the 1st page of Google and rest keywords are on the 2nd or 3rd page on Google. Also, we have succeeded in creating a substantial amount of brand awareness through the social media channels of the client with the help of periodic status updates and posts.
    For Mobile App development, the client received a total of 232 downloads, thereby reaching across a large number of app users and helping the growth of the business.

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