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Case study category:

Casino Life Case Study

    

Project Casino Life
                   http://www.casinolife.com.mx/
Goals & Challenges:

Casino Life always relied on traditional methods such as yellow pages &newspaper classifieds. Their website was very old fashioned and it was just for-general information about  casinos. Being popular chain of casinos, Casino life wanted to attract new visitors, more often foreign tourist, to their casino halls. As Internet is place where most tourist search for services they require, Casino Life could not ignore web as qualified channel for their business.

The Solution:

Casino life was given major facelift and all important services were listed along with betting tutorials. An organic search engine optimization strategy was applied on Casino Life. Google place listings were created for all casino centers ensuring 1 result in Google places suggestions for its niche. We created social media accounts (like Facebook, Twitter and YouTube) and promotional events of casinos were advertised online for maximum exposure. Afterwards, a PPC campaign was designed to ensure web presence almost immediately.

Results:

Casino life not only successfully retained its existing customers but also managed to attract tourists visiting cities for short duration making them popular among locales and tourist. Casino Life has now become a brute force in gambling industry, with casinos being operated in 10 different cities. Since inception of marketing efforts, (VISSP) has helped Casino life constantly acquire new local
customers every single day.

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