Case study category:

Case Study on SEO Project for Omani institution

Project Name : -Muscat College

Case Study Term - Started from 02 April 2013

Website URL http://www.muscatcollege.edu.om/

Background –

Muscat college established in 1996 as a private academic Omani institution of higher education, which is accredited and operate under the supervision of the Ministry of High education in Oman. Muscat College is affiliated with both the University of Stirling, and The Scottish Qualification Authority (SQA) UK. They are one of the approved centers for the Scottish Qualifications Authority (SQA).

Muscat CollegeChallenges or Goals

  1. To successfully launch an organic SEO campaign.-

  2. To achieve keyword ranking on Google for selected keywords and phrases.

  3. Generating good amount of leads and traffic.

  4. Successfully promoting the website on different search engines such as Google, Yahoo, Bing, etc.

Strategy :

Starting with a well prepared SEO Action Plan, we have performed the initial pre-optimization for the website, competitor analysis, and website audit. We have also performed the quality niche link earning, competitor analysis for getting quality backlinks, local listing and content evaluation ( keyword density and duplicate content checking).
Our plan of action also included checking the improvement of the website every 2 months, so that necessary steps can be taken to improve the ranking and generating good amount of traffic for the website.

The Results

After working for 5 months as per our strategy, the website got indexed on Google and other major search engines with a significant increase in the traffic and ranking.
Initially the keywords were not at all in the ranking on any search engine, but with our intensive effort, the site ranked on the first page of Google for almost all the keywords i.e. 5 keywords ranking on the first page, 1 keywords ranking on the second and third page respectively. The unique visitors of the website also improve significantly.

With this plan of action, we will surely achieve the ranking of rest 3 keywords soon.

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