Case study category:

Local SEO Case Study

Projecthttp://www.villagefireplaceshop.com
This case study shows how a regional local SEO program assists in increasing the brand awareness in a competitive market.

Goal:

  • Keyword ranking on the first page of Google search results
  • Indexing pages on major search engines
  • Earning back links to websites
  • Generating leads from organic search engine optimization
  • Increase Local Citation of Business.

Work Strategy :
Our team started with a first-ever SEO strategy after crunching the data. The team found much of its best opportunities in location-based SEO.
The team took the following six steps:

  1. Competitor Analysis -
    We performed the competitor analysis for A village fireplace in which we checked all the competitor site performance irrespective their Backlinks, local citation, and other factors.
  2. Keyword selection (Geo-targeted keywords)-
    The team performed keyword analysis, and many of the opportunities the team uncovered were variations of a broader keyword, particularly variations that included a nearby location, and business seasons.
  3. Improved other on-site SEO factors -
    Our team did all the necessary On-page changes in the site, like creating Meta tags, internal linking, and content optimization.
  4. Improved other off-site SEO factors -
  5. Quality Link Earning -
    Good quality Inbound links can have an immense impact on SEO, so the team worked to persuade other websites to link to A Village fireplace.
    To a large extent, this work focused on contributing articles related to websites and ensuring the articles linked back to A Village fireplace.
  6. Local search Program -
    The team also worked on listings in local search engines across the Web. This helped to add relevant location-based information on other websites, verifying its accuracy and inbound links.

Google Places -
A place is a service offered by Google that allows businesses to build a page about their location that is tied to Google Maps including relevant content about the organization.

A Village Fireplace Place page included :

  • Address, contact numbers and homepage URL
  • Short business description and keywords
  • Business photos
  • Business Videos

Google Places Listings - A Village Fireplace Shop
Results :
As a result of our successful Local SEO strategy, 10 out of the 10 chosen keywords rank on the first page of the search results on Google, Bing and Yahoo. Also, local citation of business increased to a great extent.

Keyword Rankings of A Village Fireplace Shop

Traffic Overview:

Traffic progress of A Village Fireplace Shop

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