Case study category:

Life Coach

Project Name: Life Coach
http://www.lighthousecoaching.ae

Goals and Challenges:
Lighthouse Coaching is among the best Life Coach in Dubai. They provide training and coaching to individuals as well as teams & Give relationship advice to people, both home and at work.
What do you do when you’re in an increasingly competitive market niche and do not have website as well as web presence? We can tell you what Lighthouse Coaching from UAE did – they turned to us for Web Development and Search Engine Optimization.
Lighthouse Coaching client don’t have any website and online presence. So, they wanted to develop a website and promote their life coaching and relationship coaching company and want to generate new leads online. Vidushi’s objective for the client was to achieve the following goals:
• Develop SEO Friendly Website.
• Generate leads from targeted search engine advertising.
• Increase customer engagement with strong search engine optimization strategy.
• Increase link popularity, search engine saturation and conversion rate.

The Solution:
Vidushi InfoTech designed and created a new SEO friendly website for client and integrated blog on it with social media sites. We conducted initial pre-analysis of website, keyword and competitor’s analysis. After doing the competitor’s analysis, we created an internet marketing strategy for Lighthouse Coaching. We optimized all pages of existing website with respect to the keywords and began the monthly SEO (search engine optimization) campaign focused on following services:
• SEO Marketing
• Link Building
• Article Marketing (Article writing and Posting)
• Monitoring and tracking the effectiveness.

Results:
As a result Lighthouse Coaching went from an almost non-existent web presence to receiving good visits each day. By implementing search engine strategy website’s traffic has increased, bounce rate decreases and almost all keywords are ranking on Google. Due to this web presence, it became very easy for the client to reach the targeted audience.
Now Lighthouse Coaching’s website has became the significant revenue source of business.

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