Case study category:

Langton Mechanical

Project Name:Langton Mechanical

Case Study Term: August 2011 to August 2012

Langton Mechanical Systems and Services Inc. was established in 1994 and specializes in heating, ventilation and air conditioning (HVAC) services. Some of its main services include installation of air conditioning equipment, boilers, plumbing, insulation, sprinkler systems and many more.

The Goal:
To promote the new fresh cooling and heating services site, and increase the traffic in respect to step-up the business through internet marketing.

On the basis of the site analysis we preferred to rebuild or make some changes to some of the pages, in respect to improve the structure and scalability. And then started with the work as per the set strategy, SEO website development, Search Engine Optimization, SEO Diagnostic Analysis and SEO friendly URL and link them to the respective pages. We also adopted article submission just keep the site content updated.

Prior to hiring Vidushi, Langton website hardly had traffic only through their brand. After rigorous research and dialogue with the client, we created a keyword strategy combined with the single word and long tail terms. Also targeted the broad and highly competitive terms relates to service names as per client’s request.
And now the 90% of targeted keywords are ranking on the 1 page in google and have a good amount of organic traffic and new visitors.

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