Case study category:

Halse, Havemmann & Lloyd – SEO Case Study

Projecthttp://www.hhl.co.za/.

Goal:

  • To achieve the keyword rankings for the most tough keywords like Divorce lawyers, Divorce Attorney Durban , Divorce Attorney Pinetown etc.(1st page of Google)
  • Generating leads from organic search engine optimization
  • Generating good amount of leads and traffic
  • Indexing pages on major search engines
  • Backlink building to the website from quality sites
  • Traffic improvement.

Earlier status of the target SEO keywords:

Keyword Ranking Before Status - HHL
Strategy :
We began by performing a thorough audit of the client’s website, looking for regions that could be improved upon and for new opportunities where they could stand out from their competitors.

Starting with a well prepared SEO Action Plan; we have performed the initial pre-optimization for the website, competitor analysis, and website audit. We have also performed the quality niche link earning, competitor analysis for getting quality Backlinks, local listing and content evaluation including keyword density and duplicate content checking
We also came across lots of keywords stuffing in the content, as a result we optimized the content properly.

Result :
By applying our successful SEO strategy, our targeted SEO keywords jumped effectively on the 1st page of Google within the time frame of 3 months. Also the traffic gets doubled.
You can see the traffic and keyword improvement below.

Traffic Progress Graph - HHL
HHL Traffic Progress Chart

After 3 months – Keyword ranking status:

Keyword Ranking After Status - HHL

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