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Google’s Algorithm: Best Practices For Enhanced SEO Performance

Best Practices For Enhanced SEO Performance

Google strongly believes in the phenomenon called change. Each year Google changes its algorithm numerous times, most of these changes are minor. Occasionally a master change is rolled out, which becomes an update. This update is an official release of the Algorithmic change that makes noticeable changes to the way Google Search Results work. Hence, it is important for marketers to keep an eye on these updates. These updates determine the optimization of Google’s search engine.

Panda, Penguin and Hummingbird are three major sections of Google’s Algorithm. Google makes use of these algorithm segments, to keep an eagle’s eye on various aspects of online presence, so that accuracy and relativity of the search results can be maintained. As and when Google undertakes these updates, natural searches and SEO constantly changes, with newer best practices. Following these practices, can lead the site to reach more paying customers.

Let’s take a look at how algorithm and SEO tactics go hand in hand to increase websites value.

Google’s PANDA

Content is invariably known as “King of SEO”. The worth of a site is decided by the quality of content, and not just by number of words. The parameters to judge effectiveness of a site are based on, how well the search query relates to the content published. Abiding by these guidelines will rank a site higher in search engines like Google, Yahoo and Bing, connecting customers with, adequate product information they are searching for. This certainly leads to Happy customers.

Google’s Penguin

Previously amongst the most important SEO strategies were BACKLINKS. Backlinks were considered to be a major catalyst in website ranking. More the backlinks higher the page ranks. The time when Google once again decided to consider backlinks to be treated as site content, PENGUIN was introduced. PENGUIN denoted quantity over quality, and came into being, in order to monitor backlinks and check lift up relevant sites and drop sites linked via spam sites.

Google’s HUMMINGBIRD

Not a spam targeted algorithm. Yes, this is the USP of Google’s Hummingbird update. Implemented to deliver highly accurate search results, as a response to search queries. Chiefly it was implemented to understand users and their searches in a better way, while directing them to better and relevant content.

The Bottom line effect

Basic goal of every website, boils down to acquiring more business by bringing more and more prospective buyers to the website. And to make this happen, keeping up with best SEO practices is the key. Staying in pace with the ever changing phenomenon will help create sites which will have handsome returns on investment, not only that, but customers will want to come back to these sites repeatedly. In short there will be a loyal customer base created.



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