Case study category:

Getting the Most Out of Google Shopping Results

Google Shopping, originally named ‘Froogal’ and then “Google Product Search”, has always been a great channel for online retailers of all sizes. It simply offers the desired exposure to your products so as to reach new buyers and drive better purchases. If you’re one of those who’re unaware of Google Shopping – it’s a platform consisting of product listings ads that appear at the top center or top right of a Google search results page when someone searches for a product.

  • One of the most profitable advertising channels
  • Product listings with rich product information such as price, image, color/size, SKU number, and brand name creates an engaging user experience
  • Even an under-optimized Google Shopping campaign returns some results and sales
  • But do you really want to be happy with some mediocre results? Why settle on average output when so much more is readily available to you? To win the right impressions, you must get your ad in front of the right shoppers; and to win the right clicks, you must get the interested buyers to click on your product listing ads.

    Here’re the five surefire ways for marketers to improve their Google Shopping campaign results.

    1. Understand Product Target Bidding And Feeding The Feed

  • Practice bidding on product targets that are specified within your feed
  • Avoid bidding on the basis of keywords, tell Google Shopping the kinds of products you are willing to pay more for
  • Label products in your feed and set up ad groups to target each category with a specific bid in AdWords
  • Segment your products into groups that are similar in price, performance, and average order value
  • Make sure that your product title, description, and image describe your product as closely as possible
  • Ensure that your feed is properly labeled, error-free, and up-to-date in order to maintain a high Quality Score
  • Constantly improve your feed and submit the respective changes to Google to make the most of your presence on Google Shopping

  • 2. Be Consistent In Your Pricing And Offers

  • Be consistent about differentiators, including promotions in each listing and highlight them
  • Make sure each ad is competitive and reinforces your brand and products as soon as the searcher sees your ads across different channels

  • 3. Identify And Apply Negative Search Terms

  • Try to identify the negative search terms and use them to your advantage
  • Recognize the terms that are making/losing money and block all the unnecessary impressions
  • Avoid unprofitable clicks and save money

  • 4.Spend Time On Product Titles In Your Feed

  • Consider the titles in your product feed as important as your headlines for PPC
  • Include keywords and brand name in the headline to boost CTR
  • Remember, the title is often truncated after 20 characters in the Google Shopping results

  • 5. Budget And Bid Accordingly

  • Take a closer look at your negative terms and then test thoroughly before you commit to a sizable bump in your bids
  • Focus on your top selling and most competitively priced products
  • Feel free to get in touch with Vidushi InfoTech Adword Experts today!.

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