SEO Case Study - First Aid Sunshine Coast — Vidushiinfotech

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First Aid Sunshine Coast

Project Name: First Aid Sunshine Coast

Case Study Term: – Started from Jan 2013

Background: Give First Aid is privately owned and operated and is based on the Sunshine Coast, Queensland but trains nationally in every capital city. They strive to provide quality training to individuals and groups, with the intent of improving first aid awareness, knowledge and skills. We encourage the use of first aid in the home, at recreation and in the workplace with the aim of reducing the incidence of injury and suffering caused by accidents.

Give First Aid is committed to supporting community groups and Not-for-Profit organizations through affordable training and training partnership.

SEO Case Study - First Aid Sunshine Coast
Goal:  To develop, design & promote the website to attract potential customers with the help of effective online marketing. Also, to achieve high ranking of keywords on search engine results and to drive more traffic towards the website.

Strategy:  Owing to the fact that we were the ones who designed as well as developed the website, we made necessary changes to the site in order to make it SEO friendly in an effective way. Upon the completion of these changes, we devices a sound SEO strategy based around the combination of single, medium and long tail terms using competitive analysis. We also performed thorough competitor analysis along with on-page optimization to help in improving its overall ranking on search engines.

Results:  As a result of our successful SEO strategy, 8 out of the 10 chosen keywords now rank on the first page of the search results on Google, Bing and Yahoo.

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