Case study category:


Tips To Optimize Contact Page for Better Conversions

In today’s competitive age, it is really difficult to have your own online store. With so many things to look after like managing inventory, photographing products, creating a social media strategy, marketing your site and so on; some pages are overlooked. One such important page that needs proper attention is the Contact Us page. The “Contact Us” page is a strong way to connect with customers, generate leads and deliver support. For small and mid size business owners, this is an often overlooked opportunity to reach customers through social media. You can collect all the basic information of a customer through this contact us page. This provides transparency to your customer base. But, do you know the steps the needs to be followed when creating a contact us page? Here we go: Gather Proper Information Create something that serves easy for the users to operate or understand. Keep the required number of fields and ensure to have enough required fields for name, email and … [Read more...]


Top 5 Digital Marketing Rules To Beat Your Competitors

Factually speaking, today’s digital marketing marketplace is crowded with marketers all trying to reach at the top. We all are striving hard without understanding the true rules of engagement. It is because of the digital age that we can connect with our near and dear ones without any difficulty. Here is a list of top 5 digital marketing rules that the marketers should follow to beat the competitors and stand apart: Understanding your audience The key to successful digital marketing is to understand what your targeted audience wants from you. In today’s age of cutthroat competition, knowing about the keywords to include on your website is not enough. There are many ways to uncover what your customers want from you: Asking customers directly Conducting surveys Delving deep into Google Analytics to uncover popular content Doing a bit of research work to find out the top questions being asked through search engines Keep it clear It is a fact that 92 percent of … [Read more...]


Mobile: How to Deal with This New Battleground

With the world of mobile continuing to explode, key players like Facebook, Google and Apple are investing high in efforts to create themselves as the leading player in the new market scenario, soon to be emerging as a result. These companies are flourishing in a big way on enduring changes in mobile usage and user expectations for mobile devices. This signifies that you should be too. All you need is to have mobile-first mentality. Such investments are taking place at different levels. Google has already made mobile friendliness a ranking factor and is on the verge to increase the strength of that signal in May 2016. Enduring growth of Mobile Devices The growth of mobile devices is happening much faster than you think or imagine. According to a recent survey, PCs, tablets and smartphones will be about 25 percent of the installed internet enabled devices by 2020. Few years back, the ratio was different; only two-third represented the installed internet devices. This is what … [Read more...]


What are the Metrics to Analyze for Keyword Research Success?

When it comes to improving online presence, something that we need to focus on the most is keyword research. Ranking in search engine result pages is a real challenge for the marketers. Brainstorming keyword ideas is great, but you are not heading the right way if you are not looking or considering the right metrics. Metrics are responsible for determining our data driven decisions that eventually make search a powerful marketing channel. But what are the essential metrics to consider while performing keyword research? Let’s find out. Search Volume Search volume tops the list of metrics used for keyword research. This metric is universally used for keyword research. Derived from Google’s Keyword Planner, a free tool used with Adwords, it forms a base for popularity of a given search query. Recently Russ Jones discussed some of the issues with relying on Keyword Planner search volume. Jones said that the search volume numbers are rounded to 85 buckets and the 12 month … [Read more...]