Case study category:


Reasons that Explain Cause of High Bounce Rate

On many occasions visitors or searchers tend to land on a website and leave. He or she just happens to vaguely browse through content and leaves, without any trace of activity. This percentage of visitors that leave a website without clicks or conversions is called bounce rate. Well this situation definitely has the potential to tense up marketers, giving them a reason to worry. As we all know bounce rate is nothing but, the percentage of visitors that happen to leave a website. And before the actual worry begins, one need to consider that “high” is a relative term. Audience view tab in Google Analytics maintain and display overall bounce rate of a website. Reasons are many, as to why websites encounter high bounce rate. Let’s scan common reasons and also arrive to solutions that can help fix these issues. 1. Slow-page load times Longer than 4 seconds is slow in the digital world. When websites take longer than 3 to 4 seconds to load, visitors bidding adieu to the … [Read more...]


Google’s AMP Garners Mixed Reviews From Publishers

Google always has a goal that is associated with user experience. These days everybody carries a mobile phone and wants to play around with the web on their mobile devices. Google AMP is a step towards making the mobile web faster and more efficient for it users, giving the best user experience. Users on an average want a page to load within a couple of seconds, else they will not return to that site. Taking all this into consideration, Google had come up with AMP (Accelerated Mobile Pages). As stated by The Wall Street journal, AMP is garnering mixed feedback from publishers. Root cause of the issue is that, AMP’s fail to generate revenue equal to full mobile sites; also publishers don’t have the required amount of control over ads. Many publishers say that AMP page view presently generates approximately 50% of revenue, when compared to full mobile websites. This is largely believed to happen because of limitations in relation to type of ad units. AMP ads are barrier to … [Read more...]


Method To Implement Enhanced Ecommerce Tracking

Enhanced ecommerce tracking is the modified version of traditional ecommerce tracking. Differentiating factors here are (a) Enhanced ecommerce tracking provides more ways and scope of collecting and analyzing data. (b) Reports generated on enhanced ecommerce tracking are twice in number, as compared to the traditional ecommerce tracking. It brings in a deeper understanding of ecommerce user engagement & is like an ecommerce tracking booster. Enhanced ecommerce tracking has the ability to track all the eleven most important shopping activities and more for deeper insight of shopping behavior.Implementation is not easy, to get more out of the new plug-in it is advisable to go for ecommerce SEO package. Following are the steps necessary for implementation of Enhanced E-commerce Tracking *Note: For implementation of enhanced ecommerce tracking, same like traditional ecommerce tracking, it is mandatory to add a server side script. Upgrade Universal Analytics Up gradation to … [Read more...]


Google’s Algorithm: Best Practices For Enhanced SEO Performance

Google strongly believes in the phenomenon called change. Each year Google changes its algorithm numerous times, most of these changes are minor. Occasionally a master change is rolled out, which becomes an update. This update is an official release of the Algorithmic change that makes noticeable changes to the way Google Search Results work. Hence, it is important for marketers to keep an eye on these updates. These updates determine the optimization of Google’s search engine. Panda, Penguin and Hummingbird are three major sections of Google’s Algorithm. Google makes use of these algorithm segments, to keep an eagle’s eye on various aspects of online presence, so that accuracy and relativity of the search results can be maintained. As and when Google undertakes these updates, natural searches and SEO constantly changes, with newer best practices. Following these practices, can lead the site to reach more paying customers. Let’s take a look at how algorithm and SEO … [Read more...]