Case study category:


Google Maps with Live View to Solve Peak-Hour Issues at Venues

It’s time for some good news! Google upgraded the functionality of “popular times” feature in Google Search and Maps to achieve a new height. People can now check out the relative popularity of a given place in live time. As per Google, this cool addition will let you see for how long people usually stay at a given destination and how much crowded the place is. This is going to be super helpful for us to settle on things like where to go or whether you want to spend some time shopping or you would like to visit somewhere else. This has been implemented in a manner so that you can plan your itinerary, the better way. Google’s “popular times” feature appeared last year to show how crowded bars, restaurants, cafes and shops are, as per historical visits. From Monday onwards, Search and Maps moved a step ahead with live updates to help people with real-time estimate of how crowded a place is. With this trait, people can navigate their way around shopping corners … [Read more...]


Adwords price extension now available in swipeable format

We again have some exciting news from Google. Yes! We are talking about the official change Google has made to Price extensions by making them available in swipeable format. Price extension format in the new text ad made way to provide pricing related information about products and or services. Price extensions were launched in the month of July and in November we see a nice twist associated. Price extensions were released with an aim to provide ease to mobile users, as they are a mobile-only format. Price extensions present information in a structured format, and makes it easier for users to make decision towards choosing their kind of add for a click. Let’s bounce back to the swipeable format of AdWords ad extension; webmasters are now very familiar and comfortable using the price extension. This new feature seems to be a helpful tweak. Google states that price extensions are also being rolled out for more languages and different currencies. Initially when price … [Read more...]


The Impact of Possum Updates on Local Search Results

Google on September 1, 2016 secretly released an update which is dearly called Possum by the SEO community. Possum update by Google only affects local search results. To make this simpler, if you are not apprehensive about the location factor, this update will not make any difference to you. Google’s latest algorithm update Possum is significant and shows ostensibly positive results towards users and local businesses. Local business, like mom and pop stores, laundries, bakeries or even plumbing services need to be pushed on local searches. Possum isn’t an update officially announced by Google. Enthusiastic local SEO experts came to a conclusion after noticing behavioural changes in the search results. Mozcat and Algoroo are awesome in the art of tracking shifts in search results, but to a surprise Possum algorithm update did not create a buzz in their charts. This is a possibility as, the SERP might not contain a 3-pack, and that’s possibly the reason as to why these big … [Read more...]


Penguin updates now free from previous penalties

Penguin update is one of Google’s very noticeable changes to its algorithm. It was launched in April 2012, with an aim to pick up sites considered to be spamming its outputs. As Google always is concerned about quality, Penguin update was introduced to prevent activities like keywords stuffing and cloaking which violate and manipulate Google’s quality guidelines in order to have better rankings. Penguin update operates at intervals, and it finds out and penalizes sites, for violating Google’s guidelines. An auxiliary document with the list of penalties is available on Google. Time span between updates and penalties remain frozen until a new update happens. Even if issues are corrected, the penalty is carried forward until the next Penguin update takes place. Google’s announcement of the Penguin update topped a common question in everybody’s mind as to “How soon could they recover? Gary Illyes from Google confirms that the wait will not be too long, he also … [Read more...]