Case study category:


Process of validating and debugging accelerated mobile pages

Speed is a phenomenon that everybody looks out for. People generally prefer to procure faster options in all walks of life, be it food, commute or technology. Accelerated mobile pages are nothing, but a technology that drives readers search, for web based information on their mobile devices. Initially, the experience was tiresome and frustrating. But today, as technology advances there are ways to validate and debug accelerated mobile pages with the help of tools. Accelerated Mobile Pages project is an open source technology, which allows publishers to create mobile friendly content and also validate it on the go. All it requires is a handy source code to have the validity checks. Only valid AMP pages are visible on Google’s search results, and hence it is crucial to have pages validated before making them live. Google has recently shared a few tips which are very useful in terms of validating the page as well debugging issues. Following is the guidance provided by Google in … [Read more...]


Reasons Why Shorter Content Claims To Be Future Of Content Marketing

The definition has been adapted from The Content Marketing Institute.”Content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of driving profitable customer actions. Content is the present and future of marketing. Yes it certainly is. Less content or more content is totally a case based preference. But dominantly content proves itself to be a key player while attracting powerful Return on Investment. There is a wide range to choose from various types of content available for marketing. Blogs Articles Infographics Webinars Whitepapers Case Studies Videos Landing pages One should choose which combination suits the business best. Content producers and creators need to consider the following while creating content to achieve its ultimate business goals. Understanding your goals Baseline to content is, to have a clear idea about the end goal which … [Read more...]