Case study category:


Ad Customizers: The New Power Engine For Adwords

“Adwords” a Google product has been growing ever since its launch; step-by-step capabilities have been added to enhance the product for a better user experience. Marketers moreover keep a close check to have an edge in PPC, so that the campaign has capabilities to outperform even in competitive blueprints. 2013 Adwords came up with the use of Programming, in order to set up time saving and performance boosting automations with the help of Adwords Scripts. This was the story 3 years back, now that we are headed to 2017, Adwords has an entirely different power feature which allows users to make use of programming directed to improve performance. Customizers are at the junction of topics like feed-based advertising and programming. There are a few innovative methods to use the old format of feed based capabilities, which will be covered along with the brand-new programming –based techniques. Addition Of Brand New Capabilities To Ad Customizers The ad customizer capabilities … [Read more...]


Implementation of Mobile Specific Ad Copy Vital for Expanded Text Ad Success

Mobile phones or more dearly known as smart phones are gaining huge popularity. Mobile preference is taking giant steps and hence it is necessary to have strategies in place. Conversions are easier, when mobile phone users can comfortably & securely complete purchase processes just over click of a button. First half of 2016 with popular search ad test worked as a yardstick of click- through rates for Ads. Google and Bing representatives worldwide confirmed that CTR’s went almost double, when mobile optimized ads were compared to no preference ads. Sites that gave a try to implementing and testing these mobile specific Ad copy, experienced huge success, not only that but SERP also served these sites in higher-ranking positions while SEM’s developed creative, which was friendly to mobile searches. As a result device based target setting at ad level, is changing preference to being able to make adjustments at the campaign and ad group levels. Device-specific ad copy associated … [Read more...]


Things to Happen In PPC So Far In 2016

In February 2016, there was a bunch of announcements that were made during the Google Performance Summit. Expectedly, search marketers will be working more effectively on those announcements in the second half of the year. Here is a look back at all those updates and news that are ready to create an impact so far this year. The Bing Network Bing started taking over the powering search and search ads on AOL from Google. In the 10 year deal, ads were served on AOL and syndicated search partners. Till date Bing continues to serve ads of Yahoo results, but the account management is completely separate. Bing ads scaled up a sales force of 450 and then transitioned over 10,000 managed accounts in North America. Right Rail Ads In February, 2016; Google confirmed that they would no longer provide text ads in the right rail on desktop. This paved the way for Google’s expanded text ads announcement. Bid Ad Changes for Locals and Maps Google started showing ads in the … [Read more...]


Getting the Most Out of Google Shopping Results

Google Shopping, originally named ‘Froogal’ and then “Google Product Search”, has always been a great channel for online retailers of all sizes. It simply offers the desired exposure to your products so as to reach new buyers and drive better purchases. If you’re one of those who’re unaware of Google Shopping – it’s a platform consisting of product listings ads that appear at the top center or top right of a Google search results page when someone searches for a product. One of the most profitable advertising channels Product listings with rich product information such as price, image, color/size, SKU number, and brand name creates an engaging user experience Even an under-optimized Google Shopping campaign returns some results and sales But do you really want to be happy with some mediocre results? Why settle on average output when so much more is readily available to you? To win the right impressions, you must get your ad in front of the right … [Read more...]