Casestudy - The Academy of Beauty Therapy — Vidushiinfotech

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Case Study – Academy of Beauty Therapy

Project Name:Academy of Beauty Therapy

Case Study Term: – Started from Aug 2012

The Academy of Beauty Therapy is situated near Hillcrest, in the picturesque Thousand Hills area of KwaZulu-Natal. The school is approximately 40km from both Durban and Pietermaritzburg and easily accessible from both the M13 and N3 freeways. The campus offers a safe and tranquil environment to enhance every student’s study.

Vidushi Infotech’s objective was to achieve following goals for Academy of Beauty Therapy:

  • Keyword Ranking on the first page of Google search results.
  • Indexing pages on different search engines.
  • Building back links to websites.
  • Generating leads from organic search engine optimization.

The Academy of Beauty Therapy

The Strategy :
Vidushi Infotech designed an internet marketing strategy for the Academy of Beauty Therapy. We conducted an initial pre-analysis of website, keywords and competitor analysis and also worked on the title, description meta tags, ALT tags, internal links, H1 tag as well as content of the website.

We did a keyword analysis and optimized the entire website according our top target keywords. We submit the website on top search engines to get indexed.

Our monthly SEO (search engine optimization) campaign focused on the following services:

  • Link earning from quality sites
  • Competitor Analysis for gaining quality links
  • Monthly SEO Audit for the website
  • Monitoring and tracking effectiveness of the strategy

Academy of Beauty Therapy

Results :We have achieved targeted keyword ranking for the website. Out of 10 target keywords, 9 keywords are ranked on the first page of Google and the other keyword is present on the second page (12th position) of Google.
After a short period of only 6 months, the website has ranked on the first page of Google for all of the keywords. The client is extremely happy with the results as they have seen a boost in traffic to the site as well as keywords ranking. The Academy of Beauty Therapy is now moving forward with more optimization and a link popularity campaign so that they can improve their rankings even further.

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