Case study category:

Banwo & Ighodalo

Project Name : Banwo & Ighodalo

Case Study Term:Started from Nov 2012

Background :

Banwo & Ighodalo (“B & I”) was established on February 1, 1991 with a determination on the part of its founding partners to build a first class law firm. They are constantly ranked as one of the top five Nigerian law firms in Corporate Finance & Restructuring, Project Finance, Foreign Investment & Divestment, Securities & Capital Markets, Mergers & Acquisitions; as well as Energy & Natural Resources and Intellectual Property.

Banwo & Ighodalo

Goal :
Vidushi Infotech’s objective was to achieve following goals for Banwo & Ighodalo –

  • To achieve the keyword ranking (1st page of Google)
  • Generating leads from organic search engine optimization.
  • Indexing pages on different major search engines.
  • Backlink building to the website from quality sites.

Strategy :
We started with the work as per the set strategy, we made all necessary changes to the site in order to make it SEO friendly in an effective way. Upon the completion of these changes, we devised a sound SEO strategy based around the combination of single, medium and long tail terms using competitive analysis. We also performed thorough competitor analysis along with on-page optimization, quality link earning to help in improving its overall ranking on search engines.

We worked on Banwo & Ighodalo for around 4 months and in this time, the website got indexed on Google and other major search engines.  In a very short period of time after working with Vidushi Infotech, the Banwo & Ighodalo website is now found on the first page of major search engines. Also, traffic to the website has increased significantly in the last 4 months. Its keywords started ranking and volume of the site traffic increased by 70-80% during these 4 months. Due to this web presence, it became very easy for the client to reach the targeted audience.

As a result of our successful SEO strategy, 6 out of the 10 chosen keywords now rank on the first page of the search results on Google, Bing and Yahoo.

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