Vidushi Infotech's Blog - Web Design and Mobile Applications, SEO, SMO

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Method To Implement Enhanced Ecommerce Tracking

Enhanced ecommerce tracking is the modified version of traditional ecommerce tracking. Differentiating factors here are (a) Enhanced ecommerce tracking provides more ways and scope of collecting and analyzing data. (b) Reports generated on enhanced ecommerce tracking are twice in number, as compared to the traditional ecommerce tracking. It brings in a deeper understanding of ecommerce user engagement & is like an ecommerce tracking booster. Enhanced ecommerce tracking has the ability to track all the eleven most important shopping activities and more for deeper insight of shopping behavior.Implementation is not easy, to get more out of the new plug-in it is advisable to go for ecommerce SEO package. Following are the steps necessary for implementation of Enhanced E-commerce Tracking *Note: For implementation of enhanced ecommerce tracking, same like traditional ecommerce tracking, it is mandatory to add a server side script. Upgrade Universal Analytics Up gradation to … [Read more...]


Penguin updates now free from previous penalties

Penguin update is one of Google’s very noticeable changes to its algorithm. It was launched in April 2012, with an aim to pick up sites considered to be spamming its outputs. As Google always is concerned about quality, Penguin update was introduced to prevent activities like keywords stuffing and cloaking which violate and manipulate Google’s quality guidelines in order to have better rankings. Penguin update operates at intervals, and it finds out and penalizes sites, for violating Google’s guidelines. An auxiliary document with the list of penalties is available on Google. Time span between updates and penalties remain frozen until a new update happens. Even if issues are corrected, the penalty is carried forward until the next Penguin update takes place. Google’s announcement of the Penguin update topped a common question in everybody’s mind as to “How soon could they recover? Gary Illyes from Google confirms that the wait will not be too long, he also … [Read more...]


Implementation of Mobile Specific Ad Copy Vital for Expanded Text Ad Success

Mobile phones or more dearly known as smart phones are gaining huge popularity. Mobile preference is taking giant steps and hence it is necessary to have strategies in place. Conversions are easier, when mobile phone users can comfortably & securely complete purchase processes just over click of a button. First half of 2016 with popular search ad test worked as a yardstick of click- through rates for Ads. Google and Bing representatives worldwide confirmed that CTR’s went almost double, when mobile optimized ads were compared to no preference ads. Sites that gave a try to implementing and testing these mobile specific Ad copy, experienced huge success, not only that but SERP also served these sites in higher-ranking positions while SEM’s developed creative, which was friendly to mobile searches. As a result device based target setting at ad level, is changing preference to being able to make adjustments at the campaign and ad group levels. Device-specific ad copy associated … [Read more...]


Google’s Algorithm: Best Practices For Enhanced SEO Performance

Google strongly believes in the phenomenon called change. Each year Google changes its algorithm numerous times, most of these changes are minor. Occasionally a master change is rolled out, which becomes an update. This update is an official release of the Algorithmic change that makes noticeable changes to the way Google Search Results work. Hence, it is important for marketers to keep an eye on these updates. These updates determine the optimization of Google’s search engine. Panda, Penguin and Hummingbird are three major sections of Google’s Algorithm. Google makes use of these algorithm segments, to keep an eagle’s eye on various aspects of online presence, so that accuracy and relativity of the search results can be maintained. As and when Google undertakes these updates, natural searches and SEO constantly changes, with newer best practices. Following these practices, can lead the site to reach more paying customers. Let’s take a look at how algorithm and SEO … [Read more...]


Process of validating and debugging accelerated mobile pages

Speed is a phenomenon that everybody looks out for. People generally prefer to procure faster options in all walks of life, be it food, commute or technology. Accelerated mobile pages are nothing, but a technology that drives readers search, for web based information on their mobile devices. Initially, the experience was tiresome and frustrating. But today, as technology advances there are ways to validate and debug accelerated mobile pages with the help of tools. Accelerated Mobile Pages project is an open source technology, which allows publishers to create mobile friendly content and also validate it on the go. All it requires is a handy source code to have the validity checks. Only valid AMP pages are visible on Google’s search results, and hence it is crucial to have pages validated before making them live. Google has recently shared a few tips which are very useful in terms of validating the page as well debugging issues. Following is the guidance provided by Google in … [Read more...]


Reasons Why Shorter Content Claims To Be Future Of Content Marketing

The definition has been adapted from The Content Marketing Institute.”Content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of driving profitable customer actions. Content is the present and future of marketing. Yes it certainly is. Less content or more content is totally a case based preference. But dominantly content proves itself to be a key player while attracting powerful Return on Investment. There is a wide range to choose from various types of content available for marketing. Blogs Articles Infographics Webinars Whitepapers Case Studies Videos Landing pages One should choose which combination suits the business best. Content producers and creators need to consider the following while creating content to achieve its ultimate business goals. Understanding your goals Baseline to content is, to have a clear idea about the end goal which … [Read more...]


Six Conversion Optimization Initiatives for Inbound Marketing to Implement Today

Before we start with clarifying conversion optimization initiatives for inbound marketing, it’s better to have a clear idea about CRO. CRO or conversion rate optimization is the method of creating an experience for your website visitors that will turn them into customers. Conversion happens all over your website- on your homepage, your blog, your pricing page and even on your landing pages. You can actually optimize all those conversions to help your business achieve successful results. CRO and Inbound marketing go well together but, no one is concerned with conversion rates than the inbound marketer. But, many inbound marketers are not aware of what CRO is and how it can benefit their business. They don’t even know where to start from. Here are some essential CRO initiatives that will help conversion rates and inbound marketing performance a boost. Keep on reading; Visitor Heatmaps Running an inbound program without running heat mapping software is not really a good idea. A … [Read more...]


Your AdWords Account Needs An Audit.

Google Adwords is an integral part of the marketing team budget for many businesses. The AdWords program empowers a business to set on its advertising budget and make payment only when users click. Since, a lot of money is dedicated towards Google Adwords by an organization, it is very essential to have a close and timely check on its performance parameters. Audits make businesses familiar with the loop holes, which the advertizing campaign goes through, which cannot be gauged while on a normal routine. AdWords Account Audit gives a clear picture about where there is a leakage and money is being wasted. Why an Account Audit is strongly recommended? As time passes by, the account tends to fall into a set routine practice and updates. At such moments, it is very difficult to comprehend what can be the missing factor. The best way to look out for grey areas where revenues might escape is, to put the account under scrutiny. Experience speaks that, even the most tightly operating … [Read more...]


Things to Happen In PPC So Far In 2016

In February 2016, there was a bunch of announcements that were made during the Google Performance Summit. Expectedly, search marketers will be working more effectively on those announcements in the second half of the year. Here is a look back at all those updates and news that are ready to create an impact so far this year. The Bing Network Bing started taking over the powering search and search ads on AOL from Google. In the 10 year deal, ads were served on AOL and syndicated search partners. Till date Bing continues to serve ads of Yahoo results, but the account management is completely separate. Bing ads scaled up a sales force of 450 and then transitioned over 10,000 managed accounts in North America. Right Rail Ads In February, 2016; Google confirmed that they would no longer provide text ads in the right rail on desktop. This paved the way for Google’s expanded text ads announcement. Bid Ad Changes for Locals and Maps Google started showing ads in the … [Read more...]


Tips To Optimize Contact Page for Better Conversions

In today’s competitive age, it is really difficult to have your own online store. With so many things to look after like managing inventory, photographing products, creating a social media strategy, marketing your site and so on; some pages are overlooked. One such important page that needs proper attention is the Contact Us page. The “Contact Us” page is a strong way to connect with customers, generate leads and deliver support. For small and mid size business owners, this is an often overlooked opportunity to reach customers through social media. You can collect all the basic information of a customer through this contact us page. This provides transparency to your customer base. But, do you know the steps the needs to be followed when creating a contact us page? Here we go: Gather Proper Information Create something that serves easy for the users to operate or understand. Keep the required number of fields and ensure to have enough required fields for name, email and … [Read more...]