Vidushi Infotech's Blog - Web Design and Mobile Applications, SEO, SMO

Case study category:

Aug

Five Outstanding Content Marketing Tips to Improve Small and Medium Sized Businesses

Content marketing is an innovative technique to counteract competitors, creating online exposure and brand visibility. It has always been a secret weapon for online marketers to engage and entice the potential audience with unique and informative content … [Read more...]

Apr

Halse, Havemmann & Lloyd – SEO Case Study

Project - http://www.hhl.co.za/. Goal:To achieve the keyword rankings for the most tough keywords like Divorce lawyers, Divorce Attorney Durban , Divorce Attorney Pinetown etc.(1st page of Google) Generating leads from organic search engine optimization Generating good amount of leads and traffic Indexing pages on major search engines Backlink building to the website from quality sitesTraffic improvement. Earlier status of the target SEO keywords: Strategy : We began by performing a thorough audit of the client's website, looking for regions that could be improved upon and for new opportunities where they could stand out from their competitors. Starting with a well prepared SEO Action Plan; we have performed the initial pre-optimization for the website, competitor analysis, and website audit. We have also performed the quality niche link earning, competitor analysis for getting quality Backlinks, local listing and content evaluation including keyword density and … [Read more...]

Apr

FMC – SEO Case Study

Project - http://www.fetalmedicine.ae. Goal:To successfully launch an organic SEO campaign Keyword ranking on the first page of Google search results Generating good amount of leads and traffic Successfully promoting the website on different search engines such as Google, Yahoo, Bing, etc. Work Strategy : Starting with a well prepared SEO Action Plan; we have performed the initial pre-optimization for the website, competitor analysis, and website audit. We have also performed the quality niche link earning, competitor analysis for getting quality Backlinks, local listing and content evaluation (keyword density and duplicate content checking). Our plan of action also included checking the improvement of the website every 2 months, so that necessary steps can be taken to improve the ranking and generating good amount of traffic for the website. Results : After working for 5 months as per our strategy, the website got indexed on Google and other major search engines with … [Read more...]

Apr

Local SEO Case Study

Project - http://www.villagefireplaceshop.com This case study shows how a regional local SEO program assists in increasing the brand awareness in a competitive market. Goal:Keyword ranking on the first page of Google search results Indexing pages on major search engines Earning back links to websites Generating leads from organic search engine optimization Increase Local Citation of Business. Work Strategy : Our team started with a first-ever SEO strategy after crunching the data. The team found much of its best opportunities in location-based SEO. The team took the following six steps: Competitor Analysis - We performed the competitor analysis for A village fireplace in which we checked all the competitor site performance irrespective their Backlinks, local citation, and other factors. Keyword selection (Geo-targeted keywords)- The team performed keyword analysis, and many of the opportunities the team uncovered were variations of a broader keyword, … [Read more...]

Dec

Google Hummingbird: The Future of SEO

Over the last few years, Google has worked to change its path, implementing various search algorithms with the aim to deliver better search results. Earlier SEO (Search Engine Optimization) companies endeavor to acquire unique content and quality back-links. These changes occurred with Google Panda and Penguin updates. Low-quality content was penalized by Panda Update and low-quality back-links were hit by Penguin Update. Google, on its 15th Birthday announced a new algorithm known as "Hummingbird" with direct impact to online marketing businesses. Google Hummingbird was the largest search algorithm since 2001. This algorithm aims to offer search result more accurate, precise and faster for any search query. In other words, this algorithm is used to sort through all the information/data and return what is believed to be the best answer to the search query. This release creates a platform enabling Google to handle “conversational” search queries. With the introduction of … [Read more...]

Nov

Important Plugins for Your WordPress Website

Background WordPress on its own is an excellent and powerful CMS (Content Management System), but coupling it with Plugins makes it more effective and potent. Using WordPress Plugins, you can increase the brand awareness of your website, enhance customer engagements and boost traffic & sales. With the wide range of websites and online applications, it is essential to engage the potential customers. Therefore, WordPress has made it easy to create a customized website with the available plugins. Since, WordPress is an Open Source; so you can easily create an infinite number of plugins. With the growing list of more than 20,000 plugins, it's a bit complicated to figure out which plugin to use. So, let's look at some essential WordPress Plugins that can add value to your website. … [Read more...]

Oct

Why Online Video Marketing is Important for Small Businesses

Background Running a small business is not an easy task with the market competency. At times small businessmen suffer huge loss due to the endless possibilities of a social media marketing campaign. Therefore, it is crucial to prepare your own strategies to target potential audience with their specific searches. In today's scenario, expanding your business strategy with video marketing is necessary to increase brand awareness, boost sales and drive traffic for your website. In other words, it is regarded as a holistic strategy of marketing to compete with your competitors in the market. Importance of Video Marketing Video marketing offers a versatility of viewing things in different aspects to yield more productivity, as most of the websites allow video sharing through social media such as Facebook, YouTube, and so on. Among these, YouTube is the most effective and popular tool for sharing videos and it has the capacity of integrating with the other social networking … [Read more...]

Oct

How to Unlock Your ‘Not Provided’ Keywords in Google Analytics?

Background As you know that Google is no longer providing keyword data within Google Analytics, and as a result most of the keywords are showing "not provided" in its result. However, these changes aren't of much surprise, as it has been going on since late 2011. If you closely monitor your website analytics, then you will notice that the number of keywords displaying "not provided" are more as compared to other keywords. Due to this, it has become more difficult to keep a track on a particular keyword, as how they are performing in order to make alteration to the website content accordingly. With the Google's recent changes, SEO professionals have no longer access to raw data to measure the SEO result, making performance reporting less accurate. The best part is, unlike Google's Panda and Penguin updates, this change will only affect the performance reporting for keyword research. Why does it say (not provided)? Google actually implemented this change in November 2011 with … [Read more...]

Sep

Google-penguin-hit-recovery-casestudy

Background Shackleton Risk Management, a valued member of The Shackleton Group of Companies, is an authorized Financial Services Provider (FSP Number 33621), specializing in the provision of niche market commercial insurance products to liquidators, attorneys and professional persons. With consultants in Johannesburg, Pretoria, Cape Town, Durban, Pietermaritzburg, Bloemfontein and Port Elizabeth, as well as representation in Grahamstown, Kimberley and Mbatho, Shackleton Risk Management offer efficient, effective and personal service in all regions. Project Goal – To achieve the previous keyword ranking and traffic. Remove spamming and duplicate content. Remove links from spammy sites. Remove links using exact match anchor text. Challenges – The challenge was to achieve previous keyword rankings on Google Search Engine. Strategy – When we started this project for SEO, our aim was to remove penguin penalty and to achieve previous Google ranking for all the … [Read more...]

Sep

Improving Brand Awareness through Social Media

The word 'Brand' carries a unique significance for any organization or company. Typically, it represents the core values of the organization in the form of Logo, Images/Pictures, and Slogans. Almost 45% of in-house B2C (Business to Customer) respondents emphasize on creating brand presence as an effective business strategy. Brand awareness is the most important success factor for any online business. One of the most proficient ways to increase brand awareness is "Social Networking." Every company either it be small, medium, or large corporate sector practice social media as an effective tool to create awareness and build a reputation in the market. With social networking, you can easily reach millions of people around the globe. Facebook, Twitter, LinkedIn, Google Plus, and You Tube are the common tools of social networking that are frequently used to broadcast products and services, engaging potential customers. Tips for Building Brand Awareness through Social … [Read more...]