Vidushi Infotech's Blog - Web Design and Mobile Applications, SEO, SMO

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Aug

Top 10 Tools to Take Your Social Media Marketing To the Next Level

Today, I will be discussing on how social media marketing plays an important role in building digital marketing strategies to drive online customers to your website. According to latest research, 92% of the digital marketers have incorporated social media marketing strategies for their business growth. As expected, approx 80% of the marketers report a significant rise in the website traffic data with an increase in number of followers, fans for the targeted location. Considering the fact, let’s take a look at top 10 best social media marketing tools to take your business to the next level. 1. Buffer- It is one of the renowned social media marketing tools, which includes creating a social media post and schedule it for all your accounting such as Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. 2. Canva- Visuals creates an appealing effect in social media marketing. This tool helps to create unique images for each channel, even if you need an image in a rush at an … [Read more...]

Aug

6 Signs That Indicate You Are Over-Optimizing Your Blog

Search engine over-optimization technique can ruin the website’s ranking! Is it true? It has recently been announced that Google is penalizing websites that is over optimized. You might probably notice the changes once you lose the organic traffic of the website. But, do you know what exactly over-optimization means? Well, over optimization means that you are practicing too many SEO improvements all at one time, which in turn put you in trouble; thereby creating negative impact on your website. So, the question arises as how to keep your website natural and relevant? Here’re six signs to look for in an over-optimized site. 1.Targeting non-relevant keywords to rank your website. Even if the topic is highly searched, it will not be going to improve your conversion to any extent. 2.Similarly, opting to hyper-optimize URLs instead of creating a brand name may lead to over-optimization. The best part is to include your brand name in your URL. 3.On several occasion, SEO focus … [Read more...]

Aug

How Google’s New Mobile Ad Units Will Increase Your Mobile Conversions

Is converting mobile visitors for advertisers a challenge? The answer is ‘Yes’! But, have you ever given a thought that why this scenario occurred? Many of you don’t! Let me tell you – This situation arises because the advertising promoter are treating their mobile ads the same way as their desktop ads. But, there’s vast difference! Desktop searches deliver the result as per your search query whereas mobile searches offer multi-tasking with more enhanced features. Here’s a typical scenario- while listening some cool music on the background, you can easily browse your phone and proceed with the online shopping. Eventually, the best part with mobile searches is that you can search for the related query on-the-go. Let suppose you are looking to buy a pair of formal shoes while on your way to home from office, then you can easily browse the nearest shoe shop; the result of which- you will get a number of options along with various discounts and offers available. … [Read more...]

Jul

3 Content Marketing Tricks to Convert Your Traffic into Sales Leads

Ever since traditional marketing forms have taken a little more backseat, small and large businesses seem to tightly embrace digital marketing. And when it comes to earning high ROIs, what could better help you gain it than content marketing efforts? Yes, content marketing is the core of digital marketing practice and if you aim to convert the traffic coming to your site into sales leads, crafting your own content marketing strategy cannot be skipped. A recently drawn statistical data says that 83% of marketers in the world have a well-defined content marketing strategy, customized for their business. How could you lag behind just because you lack the right plan to market the content! Research, write, publish, repeat - is that what you’ve been doing lately? While communication devices are tremendously swarming with content, it’s not enough to simply write and publish. You must constantly measure the impact of your content marketing activities on the business. Discover what … [Read more...]

Jul

5 Things Can Ruin Your AdWords Campaigns

Online marketing professionals across the globe have been noticing that conversion tracking on AdWords is increasing at a rapid pace. But, optimizing AdWords can be quite tough as well as time consuming. Considering this fact, researchers & AdWord professionals have come up with few pointers that can ruin your AdWords campaigns. Let's have a look at common AdWords mistakes, which are as follows: Avoid using keywords in your ad copy: If you want to create an effective AdWords campaigns, selecting the right keywords is a must. It is recommended to research for the appropriate keywords for your ads. With Google AdWords, you can target the audience who browse websites with the search term, words or phrases related to your business.  In addition, it is suggested to use the “broad match” type for each keyword selection. Avoid using negative keywords in your settings: Negative keywords in your AdWords campaign means that the search engine will not display your ads … [Read more...]

Nov

Top Guidelines for an Effective Inbound Marketing Strategy

Are you a small or medium business owner since over a decade? You might have tried traditionally popular outbound marketing strategies such as TV/radio advertising, cold calling, email blasts, direct paper mails, message alerts, and sales flyers. Undoubtedly, they might have worked, but with the current market scenario, things have changed a lot and if you want your business to succeed, then adopting the changing face of marketing is a must!  It's Inbound Marketing that allows you to keep up with the digital age and target potential customers who are looking for products/services of their choice. People are getting better at blocking out the outbound marketing interruptions by using spam protection, caller ID, and TiVo. They are increasingly turning to social media and marketing blogs to find products as well as services.  While the outbound marketing can repeatedly fail to market your business effectively, the inbound marketing can certainly help to get your business … [Read more...]

Oct

Hire a Digital Marketing Agency to Advertise Small Medium Company

The era of digital signage matters a lot when it comes to online presence or brand recognition. While everything is becoming digital savvy, why not switch the marketing strategy? Online or digital marketing is the new marketing life-line of every business, which creates brand awareness and leads to success. If you are looking forward to gain excellent leads and ROI through a perfectly planned digital marketing strategy, then hiring a professional agency is the best way to reach the bottom line of business. There are thousands of Internet marketing companies to choose from. Why Hire a Professional Digital Marketing Agency? Simple, because you can’t do it all on your own, with the desired expertise !  No matter you are the marketing head, or a small business owner running all day for every small and big job to get completed, your time and attention both are pulled into hundreds of directions. It's needless to say that you’re spread thin; and nothing can be achieved up to the … [Read more...]

Oct

Reach Local Markets through Global Insights

With the advent of electronic media, everything is available online; be it a pen or a giant treadmill. The digital landscape has been evolving with incredibly rapid pace and the Internet offers the largest milieu open with numerous opportunities, for both businesses and customers. Are you a small or medium business owner delving to grab more number of customers than ever? It's definitely difficult to attract new clients to your door; rather even more difficult, if you have an online business! Unlike an actual shop that attracts people walking by with slick advertising strategies and alluring offers, online businesses lack the luxury of a physical presence. Thus, adopting digital smartness and savvy approach becomes vital while marketing such a business. This is where Vidushi InfoTech comes into picture! When it comes to making most of your online presence, Vidushi's online marketing consultants can provide with the global expertise to reach local markets. We assist … [Read more...]

Sep

Leverage Social Community Platform to Connect Local & Global Associates

Regardless of the industry-type, corporate leaders tend to create an intuitive platform to connect with prospective customers through social media channels. However, the fact remains that there has always been a distance between message and the mode of communication. But, the question arises as how to deliver end-to-end solution to with social technologies. The next best practice is to listen to the audience and understand their expectation in real-time scenario. In India, Facebook and Twitter are the most vibrant and dynamic social media platforms for individuals, groups and corporate world to share information/data and connect with like-minded people; thereby germinating new ideas and views. The swift turnaround in social networking has brought various investors and corporate individuals to provide figures, data and news about their products and services to online audience globally; nonetheless, establishing effective communication with client-base. Social community platforms like … [Read more...]

Aug

Five Outstanding Content Marketing Tips to Improve Small and Medium Sized Businesses

Content marketing is an innovative technique to counteract competitors, creating online exposure and brand visibility. It has always been a secret weapon for online marketers to engage and entice the potential audience with unique and informative content … [Read more...]