Content marketing is a way to share information and data in the form of video, news, FAQs, case studies, images and e-books. The main objective of content marketing is to acquire the attention of the customer with relevant information. In nut shell, you have to provide valuable information to the customer as per their requirement and interest. In other words, you are educating the people that further helps them to enhance their knowledge on various subject matter. Apart from these, social networking such as Facebook, Twitter, LinkedIn, Google Plus+, etc also plays an important role in spreading the the knowledge and information at a faster pace to people around the globe. Content marketing is one of the secret weapon that are used by content marketers in order to promote their brand and provide authentic information to their clients. Let us have a look at some of the content marketing strategies that will help to boost the traffic and sales of the website. Conduct a Market … [Read more...]
Content Marketing Strategies to Boost Traffic and Sales
Posted By Admin June 18, 2013Comments(0)Recovery Procedure following a Google Penguin Attack
Posted By Admin May 3, 2013Comments(0)What is the Google Penguin update? On April 24, 2012 Google released an update to its search algorithms and termed it as Google Penguin. This update is aimed at penalizing websites that use spammy back link techniques to improve their search engine rankings. As a result of the roll-out of this update, a large number of websites across the Internet were affected. How to recover from Penguin? As soon as the update was rolled out, most search engine marketing companies and experts scampered around trying to find best possible ways to recover from the effects of Google Penguin as search rankings of overly optimized websites had taken a huge hit in most cases. Websites that were hit by this Penguin update required a specific strategy to restore things back to normal. While there is no foolproof method, the following procedures were successful for us in recovering or even enhancing the search engine ranking of many websites: Scan Through Back Links After a website is hit by … [Read more...]
The Importance of SEO in E-commerce
Posted By Admin April 24, 2013Comments(0)Over the years, E-commerce has established itself as a viable alternative to physical trading and commerce. The act of buying and selling products online is growing at an alarming rate and does not look to be slowing down anytime soon. Websites like eBay, Amazon, Newegg are the global giants of E-commerce and have a widespread customer base around the world. Why E-Commerce? Businesses that have been selling and buying products in the traditional sense are now opening up to E-commerce because of its broad appeal and ease of use. This is also a great way of gaining new customers and it also plays a major part in branding of a business.he example of a small business like a local stationery sto Take the example of a small business like a local stationery store : The owner of this business is losing out to large E-commerce websites that attract customers by offering a wide range of products at the click of a mouse button. For the owner of the stationery store, the only way to … [Read more...]
Understanding Local Search and its Importance
Posted By Admin April 12, 2013Comments(0)As the Internet continues its upward growth across every corner of the globe, the need for personalized search results catered towards your specific locality has increased. For small businesses and firms that have physical branches in cities, a localized search result listing can prove to be quite useful as they stand to gain more users and business from such listings. What is Local Search? Suppose you are located in Mumbai, India and have a local business in this city. You would want users with search queries targeted at the city, PIN code and other locality specific terms, to visit your website as these are your targeted audience. An example of this type of search query would be 'Mumbai restaurants'. Thus, the 'where' is as important as the 'what' in these search queries and search engines like Google target them accordingly. Besides the organic search results that cater to these local searches, map listing is another great tool for users and businesses alike. In a map … [Read more...]
Reaping the Benefits of Link Earning
Posted By Admin March 22, 2013Comments(0)With all the hoopla surrounding Google's Panda & Penguin updates, website owners and search engine optimizers have begun spending sleepless nights worrying over the state and ranking of their websites due to the changes that these updates bring. Link earning is one of the new techniques that has cropped up in order to adhere to Google's new policies of awarding sites with quality content and genuine links. What is Link Earning? Link earning is nothing but getting hard earned links from websites that have an actual audience instead of relying on the earlier spamming techniques of link building. As the name suggest, you have to earn your links the hard way instead of looking for easy methods to procure links. How Does One 'Earn' Links? So, the major question now is that how does one go around earning these links? Submitting links to significant directories, active social bookmarking & classified sites and getting linked by relevant sites are some of the ways to earn … [Read more...]
Vidushi Infotech at E&I European Conference Paris 2013
Posted By Admin March 14, 2013Comments(0)The 2013 Excellence & Innovation (E&I) Conference will be held in March 2013 in Paris, France. WSI, the world's top Internet franchise, hosts this European conference which features WSI consultants from all around the globe every year. The E&I convention features presentations and insights about the latest trends in digital marketing. Vidushi Infotech, one of WSI's valued consultants will showcase varied solutions that we have worked upon, in the past year. Vidushi Infotech is an excellent web development company that has been in existence for 10 years. The web development showcase at E&I Paris is a great platform for us to display our excellent projects that we completed over the last few months. Let us have a look at them: http://autogestoria.es/ An E-commerce website catering to users in Spain, Autogestoria has an elegant and easy to use interface with a shopping cart and added social media branding. The navigation on this website is uncluttered which further … [Read more...]
How Infographics can help in Improving your Ranking
Posted By Admin March 8, 2013Comments(0)In today’s world where Google have set the standards for One page and link building activity to be done in an accurate way, Panda and Penguin updates will start penalising you for wrong web practices. Thus, business owners and webmasters have started to look for other activities to improve the ranking on search engine which also helps in building their brand value on the web. Due to this, the creation and syndication of Infographics have become one of the most user service for Digital Media Marketing . Infographics as well as Quote-Graphics help in improving your ranking on search engines. As these activities consist of data, designing and syndication on external links to build natural and quality links, they improve your page rank on search engines. The phrase 'A pictures says a thousand words' is proven to be true when it comes to describing one's products and services. Following are the ways in which infographics can help your business: Improving your ranking on … [Read more...]
Link Earning – The Future of Search Engine Optimization?
Posted By Admin February 14, 2013Comments(0)Google, the top search engine in the world by quite a margin, recently made quite a few radical changes in its search algorithms. This prompted search engine optimizers to rethink their strategies on how to achieve good search engine ranking. Link earning is one of the new strategies implemented by SEO professionals and it has changed the traditional form of link building by getting good and hard-earned links rather than several easy to get links. Link earning is a different approach towards creating links for a website. It is more effective than previous methods as it focuses on genuine user participation rather than links built specifically for search engine crawlers. Difference between Link Building and Link Earning Prior to the rise of link earning techniques, various link building methods were carried out to improve a website's search engine ranking and overall presence on the web. Some of these methods included submitting website links to various directories, posting links on … [Read more...]
What is Panda Update?
Posted By Admin February 2, 2013Comments(0)What is Panda Update? Google Panda was first unleashed upon the Web in February 2011. Panda targeted content farms and scraper sites. The update, deemed Google Panda, was designed to lower the rankings of sites that simply reproduce other websites’ content or pack their sites full of extraneous keywords. The goal was to make the search experience better for all users. It penalizes the sites with low quality content that may be duplicated, or non-informative. Also, it does not suggest spinning of the existing content Best Method to Overcome Panda Updated - The simple approach with Panda is the content should be unique and informative. If you are writing the content just to rank your site in search engine then it is of no use. The content on the site should provide information to the user for what they are looking for and should be unique. • Write unique content on the site as well as for blogs, articles. • Try … [Read more...]
